2025.12


雜貨香港
香港創意設計博覽  


「BOTTEGA HONG KONG 」 是一場跨文化展覽,重新構想意大利雜貨店與香港街頭士多的融合體驗,營造一個沉浸式的統一空間。「士多」一詞源於英文”store”,在香港和廣東地區的粵語用法中,指「小型商店」或「雜貨店」。

展館採用「開放盒子」的建築概念,設計參考紙箱在世界各地的雜貨店隨性擺放、易於取用的特性,反映了這些環境的特色,凸顯其便利、實惠與即取即走的理念。 展館底座以亞加力重新製作的貨箱配以木板蓋作為模組化展示,兼具展示與家具功能。展覽邀請觀眾在情感與空間層面上參與,引發對被忽略的日常之美與未來生活設計的深層反思。透過敘事與感官隱喻,整體裝置成為意大利工藝傳統與香港都市文化活力之間的對話。展館不僅是一個展示,更是一場關於設計如何塑造日常生活質感的反思。


團隊:蘇暢, 區卓勳, 方恩諾
創意總監:陳幼堅
創意及統籌:UNVEIL LIMITED
空間設計:蘇暢設計研究室
視覺溝通設計:陳幼堅設計公司
攝影:徐亮

Bottega Hong Kong
DesignInspire, Hong Kong


BOTTEGA HONG KONG is a cross-cultural exhibition that reimagines the Italian alimentari and Hong Kong local store as a unified, immersive experience. The word “store” became 「士多」 in Cantonese usage in Hong Kong, refers to a “small shop” or “grocery store.”

The pavilion adopts an “open box” architectural concept, with varied surface treatments that evoke both rustic charm and futuristic elegance. Universally, the carton box theme reflects the design of local stores with its compact, accessible structure and informal display, highlighting the store’s emphasis on convenience, affordability, and grab-and-go simplicity. Acrylic crates with wooden board covers are made as modular display units, doubling as plinths and furniture. The exhibition invites visitors to engage emotionally and spatially, prompting reflection on the beauty of the overlooked and the design of future living. Through storytelling and sensory cues, the installation becomes a dialogue between artisanal Italian traditions and the vibrant immediacy of Hong Kong’s urban culture. It’s not just a showcase—it’s a meditation on how design shapes the texture of everyday life.


Team: Su Chang, Au Cheuk Fan Frankie, Fong Yan Nok Joanna
Creative Director: Alan Chan
Creative and Project Management: UNVEIL LIMITED
Spatial Design: Su Chang Design Research Office
Visual Communication Design: Alan Chan Design Company
Photography: Leon Xu Liang
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